# Audiences

> Create a saved group of clients for your campaigns, see who's in it, change, copy or delete it, and why its client count changes.

Source: https://heylilo.co/help/marketing/audiences

An audience is a saved group of clients, like clients who haven't been in for two months. You choose one for every [email campaign](https://heylilo.co/help/marketing/campaigns). An audience saves filters, not a fixed list. Lilo checks who matches each time you use it.

## Create an audience

**Applies to:** Owners, admins and location managers

1. Go to [**Marketing** → **Audiences**](https://app.heylilo.co/dashboard/audiences) and select **New Audience**.
2. Enter a **Name**, and a **Description** if you like.
3. Select **Add Filter**. Choose a group, like **Visits & Appointments**, then a filter, like **Last Visit Date**.
4. Set the filter. For clients who haven't been in for two months, choose **more than** and enter 60 days.
5. Add more filters if you need them. Clients have to match every filter.
6. Check the number of **Matching clients**, then select **Create Audience**. You'll see **Audience created**.

You can also start from your client list. On [**Clients**](https://app.heylilo.co/dashboard/clients), filter the list, then select **Save as Audience** (see [Find, add, block, and archive clients](https://heylilo.co/help/clients/clients-list)).

## See who's in an audience

On **Audiences**, select the audience's name. **Clients** opens with only the clients who match it right now. **View Clients** in the **⋯** menu does the same.

## Change an audience

**Applies to:** Owners, admins and location managers

1. On **Audiences**, select **⋯** next to the audience and choose **Edit**.
2. Change the name, description or filters. To remove a filter, select **X** next to it.
3. Select **Save Changes**. You'll see **Audience updated**.

You can also change the filters while you're looking at the audience's clients. Select **Update Audience** in the filters panel, then **Save Changes**.

Changes apply to every campaign that uses the audience, including scheduled ones that haven't gone out yet.

## Copy an audience

**Applies to:** Owners, admins and location managers

On **Audiences**, select **⋯** next to the audience and choose **Duplicate**. Lilo adds a copy with "(Copy)" after the name. Edit the copy to make a similar audience without starting over.

## Delete an audience

**Applies to:** Owners and admins

1. On **Audiences**, select **⋯** next to the audience and choose **Delete**.
2. Select **Delete** to confirm. You can't undo it.

Deleting an audience doesn't delete any clients. Campaigns that used it lose their audience. A draft needs a new one before you can send it.

If a scheduled campaign uses the audience, cancel its schedule before you delete the audience. Otherwise the campaign still goes out to every client who gets marketing emails.

## How it works

- Lilo checks who matches an audience when a campaign goes out, and when you open the audience's clients.
- An audience includes everyone who matches, even blocked and archived clients and clients who don't get marketing emails. A campaign only reaches the ones who can get it (see [Email campaigns](https://heylilo.co/help/marketing/campaigns)).
- The **Clients** number on **Audiences** is counted when the audience is saved. It doesn't update on its own. To recount, select **Edit**, then **Save Changes**.
- **Last Used** is the last time someone opened the audience's clients. Sending a campaign to it doesn't change it.
- Filters come in six groups: **Client Details**, **Status & Source**, **Visits & Appointments**, **Services & Spend**, **Location & Provider** and **Memberships**.
- A filter with nothing chosen, like **Tags** with no tags picked, doesn't narrow the audience.
- You can have up to 100 audiences. The page shows how many you're using, and **New Audience** is grayed out at 100.
- Audiences belong to your whole business. Everyone with **Audiences** in their menu sees all of them.
- Audiences are only on the web. The Lilo app doesn't have them.

## Common questions

### Why does my audience show more clients than my campaign reached?

The audience counts everyone who matches. A campaign only reaches clients with an email address and **Email marketing** turned on, and Lilo skips blocked and archived clients. The count may also be out of date. Select **Edit**, then **Save Changes** to recount.

### Why is an audience's client count out of date?

Lilo counts an audience's clients when it's saved, not as clients come and go. Campaigns and the audience's client list always use who matches right now.

### Can I add one client to an audience by hand?

No. Audiences come from filters. To group specific clients, give them all the same tag, then filter by **Tags**.

### Can I send a campaign to all my clients?

Yes. Create an audience with no filters. It includes every client, and the campaign goes to the ones who can get marketing emails.