Audiences
Create a saved group of clients for your campaigns, see who's in it, change, copy or delete it, and why its client count changes.
An audience is a saved group of clients, like clients who haven't been in for two months. You choose one for every email campaign. An audience saves filters, not a fixed list. Lilo checks who matches each time you use it.
Owners, admins and location managers
Create an audience
- Go to Marketing → Audiences and select New Audience.
- Enter a Name, and a Description if you like.
- Select Add Filter. Choose a group, like Visits & Appointments, then a filter, like Last Visit Date.
- Set the filter. For clients who haven't been in for two months, choose more than and enter 60 days.
- Add more filters if you need them. Clients have to match every filter.
- Check the number of Matching clients, then select Create Audience. You'll see Audience created.
You can also start from your client list. On Clients, filter the list, then select Save as Audience (see Find, add, block, and archive clients).
See who's in an audience
On Audiences, select the audience's name. Clients opens with only the clients who match it right now. View Clients in the ⋯ menu does the same.
Owners, admins and location managers
Change an audience
- On Audiences, select ⋯ next to the audience and choose Edit.
- Change the name, description or filters. To remove a filter, select X next to it.
- Select Save Changes. You'll see Audience updated.
You can also change the filters while you're looking at the audience's clients. Select Update Audience in the filters panel, then Save Changes.
Changes apply to every campaign that uses the audience, including scheduled ones that haven't gone out yet.
Owners, admins and location managers
Copy an audience
On Audiences, select ⋯ next to the audience and choose Duplicate. Lilo adds a copy with "(Copy)" after the name. Edit the copy to make a similar audience without starting over.
Owners and admins
Delete an audience
- On Audiences, select ⋯ next to the audience and choose Delete.
- Select Delete to confirm. You can't undo it.
Deleting an audience doesn't delete any clients. Campaigns that used it lose their audience. A draft needs a new one before you can send it.
If a scheduled campaign uses the audience, cancel its schedule before you delete the audience. Otherwise the campaign still goes out to every client who gets marketing emails.
How it works
- Lilo checks who matches an audience when a campaign goes out, and when you open the audience's clients.
- An audience includes everyone who matches, even blocked and archived clients and clients who don't get marketing emails. A campaign only reaches the ones who can get it (see Email campaigns).
- The Clients number on Audiences is counted when the audience is saved. It doesn't update on its own. To recount, select Edit, then Save Changes.
- Last Used is the last time someone opened the audience's clients. Sending a campaign to it doesn't change it.
- Filters come in six groups: Client Details, Status & Source, Visits & Appointments, Services & Spend, Location & Provider and Memberships.
- A filter with nothing chosen, like Tags with no tags picked, doesn't narrow the audience.
- You can have up to 100 audiences. The page shows how many you're using, and New Audience is grayed out at 100.
- Audiences belong to your whole business. Everyone with Audiences in their menu sees all of them.
- Audiences are only on the web. The Lilo app doesn't have them.
Common questions
Why does my audience show more clients than my campaign reached?
The audience counts everyone who matches. A campaign only reaches clients with an email address and Email marketing turned on, and Lilo skips blocked and archived clients. The count may also be out of date. Select Edit, then Save Changes to recount.
Why is an audience's client count out of date?
Lilo counts an audience's clients when it's saved, not as clients come and go. Campaigns and the audience's client list always use who matches right now.
Can I add one client to an audience by hand?
No. Audiences come from filters. To group specific clients, give them all the same tag, then filter by Tags.
Can I send a campaign to all my clients?
Yes. Create an audience with no filters. It includes every client, and the campaign goes to the ones who can get marketing emails.
Email campaigns
Create an email campaign for an audience, design it, send it now or schedule it, and find out why it reached fewer clients than you expected.
Campaign requests from booth renters
How booth renters ask the business to send a campaign to their clients, and how to review, approve or decline their requests.