Email campaigns
Create an email campaign for an audience, design it, send it now or schedule it, and find out why it reached fewer clients than you expected.
A campaign is an email you send to a group of clients at once, like a seasonal offer or a newsletter. You choose who gets it with an audience, design the email, then send it right away or schedule it.
Everyone except service providers
Create a campaign
Every campaign goes to one audience. Create an audience first if you don't have one yet.
- Go to Marketing → Campaigns and select New Campaign.
- Enter a Campaign Name. Your clients don't see it.
- Enter a Subject Line. Add Preview Text if you like. Inboxes show it after the subject.
- Choose an Audience. Lilo shows how many clients are in it.
- If you want a ready-made design, select Start from blank under Template. Choose a template, then select Use Template.
- Select Create Campaign. The email editor opens.
Everyone except service providers
Design your email
- Drag a layout, like 1 Column, from the left side onto the email.
- Drag content into it, like Text, Image or Button.
- Select anything in the email to change it under Properties. Design sets the fonts and colors for the whole email.
- To personalize it, place your cursor in some text and select a variable under Variables, like First Name or Booking Link. Lilo fills it in for each client.
Lilo saves as you go and shows Saved at the top. Preview shows the email on a computer and on a phone, filled in with a sample client.
A blank email starts with a footer that shows your business address and an Unsubscribe link. Keep it. It's how clients opt out of your marketing emails.
- Settings changes the subject line, preview text or audience. Select Save Settings when you're done.
- Save as Template saves the design so you can reuse it. Choose Create New, or Overwrite to replace one you saved before. It shows under Your Templates next time. To delete a saved template there, hover over it and select the trash icon.
- Templates swaps in a different design. It replaces everything in the email.
To start over with a blank email, create a new campaign. Start from Blank in Templates removes the footer too, and you can't add it back.
You can't edit campaigns on a phone. Use a computer or a tablet.
Everyone except service providers
Send or schedule a campaign
- In the editor, select Send.
- Check the number of Recipients. If some clients in the audience can't get marketing emails, Lilo says how many aren't opted in.
- Under When to send, choose Send immediately or Schedule for later. To schedule, choose a Date and Time. Times are in your computer's time zone.
- Select Send Now or Schedule.
Lilo starts sending within a few minutes. Until then, the campaign shows Sending shortly, or Scheduled for with the date and time.
If something's missing, like the subject line or the audience, Lilo lists it under Cannot send campaign. Fix it, then select Send again.
Everyone except service providers
Stop a scheduled campaign
On Campaigns, select ⋯ next to the campaign and choose Cancel schedule. You can also select Cancel schedule at the top of the editor. The campaign goes back to your drafts, so you can change it and send it again.
Once a campaign shows Sending, you can't stop it.
Everyone except service providers
Copy a campaign
On Campaigns, select ⋯ next to the campaign and choose Duplicate. Lilo makes a draft copy with "(Copy)" after the name and opens it. Use it to send a campaign again, or to start from one you liked.
Owners, admins and location managers
Delete a campaign
- On Campaigns, select ⋯ next to the campaign and choose Delete.
- Select Delete to confirm. You can't undo it.
You can't delete a campaign while it's sending.
How it works
Who gets a campaign
- Lilo works out who gets a campaign when it goes out, not when you schedule it. Clients who match the audience by then are included.
- Emails go to clients in the audience who have an email address and Email marketing turned on. You can turn it on in a client's Edit Details once they've agreed to hear from you (see The client profile).
- Lilo skips clients who are blocked or archived, whose emails bounced, or who reported your emails as spam.
- When a client selects Unsubscribe, Lilo stops sending them marketing emails. They still get appointment confirmations and reminders.
- Campaigns belong to your whole business, not to one location. Everyone with Campaigns in their menu sees all of them.
Lilo Pro
Booth renters in your business can't send campaigns. They can ask you for one instead (see Campaign requests from booth renters).
Email credits
- Each email uses one email credit, from the same balance as your confirmations and reminders.
- Lilo checks your credits when the campaign goes out. If Auto-Replenish is on for email credits, Lilo tries a top-up first. If there still aren't enough for every recipient, it sends nothing and marks the campaign No Credits.
- To try again, get more credits, open the campaign and select Send. The account owner buys credits in Settings → Credits (see Message and AI credits).
Campaign statuses
| Status | What it means |
|---|---|
| Draft | Not sent yet. You can change it. |
| Scheduled for | Lilo sends it at the date and time shown. |
| Sending shortly | Lilo starts sending it within a few minutes. |
| Sending | Lilo is sending it now. |
| Sent | Lilo has finished sending it. |
| No Credits | Lilo didn't send it because there weren't enough email credits. You can send it again. |
| Failed | Lilo couldn't send it. Duplicate it to try again. |
Common questions
Why does my campaign say 0 recipients?
Nobody in the audience can get marketing emails yet. Recipients need an email address and Email marketing turned on. The Send Campaign box shows how many clients in the audience aren't opted in.
Why did fewer clients get my campaign than my audience shows?
Usually it's one of these:
- Some clients in the audience don't have an email address or Email marketing turned on.
- Lilo skipped blocked or archived clients, emails that bounced, and clients who reported your emails as spam.
- The audience's count is from when it was last saved (see Audiences).
Why didn't my campaign go out?
- It shows No Credits. There weren't enough email credits when it was due (see Email credits above).
- It's still Scheduled for a later time.
- Messages to your clients are paused while you move from another platform. The account owner sees Client messages are paused until you go live. at the top of Lilo. Until then, nothing reaches your clients, even when a campaign shows Sent. See Switch to Lilo.
Can I send a test email to myself?
No. Select Preview to check the email with a sample client's details.
Can I change a campaign after it's sent?
No. Once a campaign is sending or sent, you can't change it. Select Duplicate to make a copy you can edit. A scheduled campaign can't be changed either until you cancel its schedule.
Why can't I find an older campaign?
Campaigns shows the 20 campaigns you changed or sent most recently. Older ones don't show, on the web or in the Lilo app.
Can I see who opened my email?
No. Lilo doesn't show who opened or clicked a campaign. Campaigns shows how many recipients each one had.
Can I make campaigns in the Lilo app?
No. In the app, tap More, then Campaigns to see your campaigns and their status. You create and send them on the web.